"The strength of the team is each individual member. The strength of each member is the team." - Phil Jackson

"Talent wins games, but teamwork and intelligence wins championships." - Michael Jordan

"Great things in business are never done by one person. They're done by a team of people." - Steve Jobs

We could go on, and on with these quotes about the importance of teamwork. But, of course, you already know how important it is. The question is - what will you do to build and strengthen your team?

Imagine a b-to-b organization that wants to create a new demand center. The b-to-b marketing leaders work with SiriusDecisions Demand Creation Advisory Service to determine the structure and responsibilities for their new demand center. But what happens to the rest of the marketing team members?

While marketing leaders are engaged in our advisory services, marketers transferred to new demand roles can take courses in demand creation, campaigns, and inbound marketing to support the success of their leadership's efforts.

Demand Creation is a team sport...