Frequently Asked Questions

What is a SiriusPathway®? Isn't it just an e-learning course?

SiriusPathways® are more than just e-learning courses. Each Pathway is divided up into two or three key competency areas; for example, one competency in the Inbound Marketing Pathway is "Creating an Effective Inbound Marketing Strategy." The concepts and skills needed to master each competency are taught through a series of short, high-definition videos. Then, there are reading materials, research briefs, and other written items to reinforce that learning. Finally, each key concept has a set of interactive tools and templates you can use to practice the learning, apply the frameworks and models, and customize that learning to your marketing efforts. This system of "See It, Read It, Apply It" repeats itself throughout the Pathway for each key concept.  

Are there certifications offered?

Yes. Our SiriusPathways® are robust, comprehensive courses, and we offer certification once you complete and pass the exit assessments showing that you have demonstrated proficiency in the concepts. Our certificates are one of the very few that validate b-to-b marketing skills at an industry-standard level of proficiency. 

Can I see a preview or demo of a SiriusPathway® before I buy?

Of course! Demos are available on this site, and trials of our learning system and the course content can be requested by emailing

How long do I have access to the course? 

You have access to any SiriusPathway® you purchase for an entire year from the date of purchase. For that year, you also receive updates on research from us, as well as learning news and information about SiriusDecisions webcasts.

Which SiriusPathway® is right for me?

It really depends on what type of b-to-b marketing you specialize in: demand generation, field marketing, product marketing, channel marketing, etc. The best way to answer that question is to watch this video. And if you want to take a quick b-to-b skills assessment, you can get a customized evaluation of your marketing abilities. 

How long will it take me to complete a SiriusPathway®?

The content in the course takes anywhere from 3-8 hours to view, read, and complete, depending on the amount of content in that course and your familiarity with the content. If you are new to b-to-b marketing, it might take you a bit longer as you will want to review the concepts a few times. If you have significant b-to-b marketing experience, you may find you move through it quickly. The point of the course format is to be adaptive to your learning style and experience level, which is why times may vary for different people. 
We recommend blocking out 30 minutes a week or some similar form of structured schedule to move through the content on a regular basis so you can incorporate it into your workflow. 

I used to be able to purchase an individual course. Now I have to purchase a token? How does that work?

Tokens make it easy to purchase a generic "license" to one of courses without committing to a specific course. This enables managers to purchase courses for their team if they so choose. This also makes it easy to transfer ownership of the token from employee to employee should that be necessary. One token equals one course. To purchase a token, visit our Buy page.

How do I transfer a token to another individual?

When you receive notification that your tokens are active, you can login to our portal and transfer the tokens to anyone you choose. All you need to know is their email address and the number of tokens you want to transfer or the name of the course you want to enroll them in. Those individuals will be able to choose the course they want to enroll in upon receiving their tokens (if you transfer just tokens) or start their course if you enroll them directly into a course.

I work for a tax exempt organization. How do I ensure I will not pay tax on my purchase?

You will need to register for an account with Shopify. The link to do so can be found in the upper right hand corner of our shop and here. Once you have done so, please contact us. From there, we have to place a setting on your account, which will make your future purchases tax exempt.

I have a sales rep who helped me. How can I let you know that?

When you are checking out, you can select your sales rep's name from a dropdown menu.

I'm having trouble with my purchase. Please help!

Please contact with any questions.