Why did we make the b-to-b pipeline acceleration e-learning course for demand generation marketers?
Generating increased revenue for the business starts with improving demand waterfall performance. Because unhealthy, low conversion rates throughout the waterfall can spell disaster for your close rates and thus your bottom line. The next step is to take a proactive approach: determine where in the pipeline your organization is struggling to convert and which strategies are best. However, getting started can be easier said than done. This is why we’ve created the Pipeline Acceleration Pathway: a roadmap of critical content for the optimal acceleration boost at each pipeline zone.
This pathway covers the roles marketing will play for each acceleration zone and other topics essential to the success of today’s b-to-b demand creation marketer. And we are continually adding insights from our research to help shape the competitive demand creation marketer of tomorrow.