Course + Certification + Reference Library October 29 2015

The e-learning world is enormous, and it can be very difficult to distinguish between different types of e-learning offerings. Is a 7 minute course on b-to-b marketing better than a 3 hour course? Is it long because someone used lazy editing, or because it is full of great content? Is it better to have a custom course created for your team to train up on their exact skills gap areas, or use an impartial, third party program to spark discussion, adaptation, and innovation? 

The bottom line is: value is hard to judge in the virtual world, and even more so in the virtual learning world. What we have found works best is to look for content and training that does three things:

1. The Learning should offer a clear learning progression and integrated sets of concepts. A video is not a course. It is a learning object. Look for learning that has clear outcomes and competencies that people who have taken the course will master, conveyed through a variety of learning objects - videos, worksheets, readings, exercises, and assessments.  

2. The Learning should certify the learner on the completion of the course. Certification should not be for showing up and converting oxygen to carbon dioxide. Accountability through rigor and concise, effective assessment gives certification integrity and meaning. 

3. The Learning should remain up-to-date and on-demand. Certification and completion isn't the end of a learning process, it's the beginning. Look for courses and content that allow you to use them as a reference library after you complete the course. You can and should expect that library to be kept up to date. That's what good reference tools do.  

We designed our courses to meet these high standards, and for whatever training we select, we expect the same. Value - in the end - is all about impact, and the structures above set learners up to make it.