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NEW! B2B Marketing Foundations

Lay the foundation for best-in-class marketing strategies that will help your organization grow.

What you'll learn


• Explore B2B Marketing in Today’s Business Landscape

• Target Personas to Develop a Winning Go-to-Market Strategy

• Uncover the Nuances of the Buyer’s Journey

• Leverage the Demand Unit Waterfall™ to Measure Performance

• Design an Audience-Centric Campaign Approach

• Calibrate Product Performance Around Meaningful KPIs

What you'll learn


• Explore B2B Marketing in Today’s Business Landscape

• Target Personas to Develop a Winning Go-to-Market Strategy

• Uncover the Nuances of the Buyer’s Journey

• Leverage the Demand Unit Waterfall™ to Measure Performance

• Design an Audience-Centric Campaign Approach

• Calibrate Product Performance Around Meaningful KPIs

What is B2B Marketing Foundations?

B2B Marketing Foundations is the first course in the new SiriusDecisions B2B Marketing Certification Program. Designed specifically for today’s B2B marketing professionals, the course helps participants build rare and critical marketing skills and leverage a proven marketing toolkit to accelerate their success.