Our Courses

SiriusPathways™

SiriusPathways™ are high-impact e-learning solutions to skills and training challenges faced by today's b-to-b marketing, sales and product teams. More specifically they are:

  • Built on the latest SiriusDecisions research and best practices
  • Competency-based learning that affirms previous knowledge
  • Self-paced, always-on, adaptive learning for maximum flexibility
  • Scenario-based learning, created by experts so it is useful and applicable
  • Hosted on a robust, innovative Learning Management System (LMS)


To purchase any of our e-learning courses, please visit our Buy page here. Please note that all sales are final; a learning token is non-returnable and non-refundable.


The following SiriusPathways™ are available for purchase:

Product Management Pathway

Category: Product, Solution, & Segment/Industry Marketing

Craft a viable business case, market research and buyer persona analysis. Refine product requirements and product tools. Enable sales through a product dashboard and robust optimization framework.

Sign up for a demo of this Pathway.

Lead Scoring Pathway

Category: Demand Generation & Channel Marketing

Obtain knowledge of the need and benefits of developing an effective lead scoring model. Explore the six steps for rolling out the lead scoring model to your organization and the process required for measuring the results of the model once it has been implemented.

Sign up for a demo of this Pathway.

Account-Based Marketing Pathway

Category: Demand Generation & Channel Marketing

Understand how to deliver account-based marketing to support three key sales models: Large/Strategic Account, Named Account, and Current Account (existing customer). Includes account profiling, selection, plan development, and measurement.

Sign up for a demo of this Pathway.

Content Strategy Pathway

Category: Demand Generation & Channel Marketing

Organize your content plan in a way that aligns with buyer needs and personas. Execute a measurable, effective content plan that is scalable and sustainable.

Sign up for a demo of this Pathway.

Inbound Marketing Pathway

Category: Demand Generation & Channel Marketing

Master the tactics and strategies of inbound marketing - including SEO, Social Media Optimization, Paid Search, and Content Syndication; the ways in which inbound impacts and is impacted by demand creation; and, measurement techniques to track and enhance inbound performance.
Sign up for a demo of this Pathway.

B-to-B Foundations Pathway

Category: Core Skills for All Marketers

Contextualize your b-to-b marketing efforts within the big picture of b-to-b marketing, how it is different, and how it is impacted by growth strategies; master the core concepts of demand creation in b-to-b: demand type, relative targeting, buying cycle, lead taxonomy, and different kinds of demand waterfalls.

Product Marketing Pathway

Category: Product, Solution, & Segment/Industry Marketing

Learn to apply the complete Product Marketing and Management model and create a product marketing plan; master innovative techniques for messaging with Buyer Personas and the Messaging Nautilus; deploy effective means of empowering sales and measuring product success.

Marketing Measurement Pathway

Category: Core Skills for All Marketers

Lay the foundation for your organization's measurement story with goals, execution, and evolution; complete the measurement roadmap; apply our two measurement frameworks so you can develop a best-in-class on-going measurement strategy.

Digital Marketing Pathway

Category: Core Skills for All Marketers

Create and maintain a robust web presence equipped for optimal lead capture and conversion power; develop and implement a robust digital strategy to guide activities; integrate best practices with messaging digitally using personas.

Pipeline Acceleration Pathway

Category: Demand Generation & Channel Marketing

Master the three pipeline acceleration zones; map the roles marketing will play at each zone to boost acceleration; employ best-in-class strategies, including rapid-entry, intra-pipe, and last mile pipeline acceleration.

Segment Marketing Pathway

Category: Product, Solution, & Segment/Industry Marketing

Define and refine the market opportunity for an industry with proper market sizing, segmentation, and relative targeting; message appropriately with the audience framework, industry marketing plan, and Messaging Nautilus; optimize sales with a robust enablement plan.

Solution Marketing Pathway

Category: Product, Solution, & Segment/Industry Marketing

Determine the right portfolio of solutions for each target market and buyer; plan strategically for launch using the messaging nautilus and the solutions model; optimize sales by enabling with a solutions handbook and enablement plan.

Lead Nurturing Pathway

Category: Demand Generation & Channel Marketing

Engage effectively with prospects to increase your conversion rates; increase the number of closed/won deals using pre-MQL, active recycled, reconstituted, and passive recycled lead nurturing techniques.

Marketing Automation Pathway

Category: Demand Generation & Channel Marketing

Execute effective, organized management and utilization of a marketing automation platform; develop and empower effective automation teams.

Other SiriusDecisions Learning courses:

Messaging and Campaign Planning for B-to-B Marketers

Understand how to deliver campaigns that support the buyer's journey and sales needs using a logical, comprehensive framework for message and plan development.

Core Concepts in Channel Partner Marketing

Get a detailed look into the four required components (demand type, buying cycle, portfolio marketing, and measurement) to help Channel Partners create effective marketing programs. Includes best practice frameworks and processes for successful demand generation, strategy execution and implementation.

Foundations of B-to-B Social Media

Gain an introduction to b-to-b social media based on the SiriusDecisions MEAD (Monitor, Engage, Awareness, Demand) model. The course is designed to help you develop a best-practice personal approach to b-to-b social media based on the fundamentals of monitoring, engaging, driving awareness, and ultimately creating demand using social tools.

Social Selling

Gain insight into social selling and its role in the sales cycle, including how to manage your personal brand on social media. Additionally included is a how-to for using social media to research industries, companies, and contacts, as well as stay on top of your competition and a how-to for leveraging social media to influence and engage with buyers.

To purchase any of our e-learning courses by way of Learning token, please visit our Buy page here.