B-to-B Inbound Marketing Pathway for Demand Generation Marketers October 01 2015
Why did we make the b-to-b inbound marketing pathway for demand generation marketers?
With the rapid growth of the Internet as a major channel for buyers to begin the buying process, the role of the inbound marketing function becomes more critical than ever, and must constantly evolve to keep pace with technological change.
This is why we’ve created the Inbound Marketing Pathway: a roadmap of critical content for the short-term and long-term success of Inbound Marketing. The learning covers knowledge and skills in the areas of personas, inbound tactics and channels, demand creation and many others that are essential to the success of today’s inbound b-to-b marketer. And we are continually adding insights from our research to help shape the competitive inbound marketer of tomorrow.