Use best-in-class digital tactics to attract, engage and qualify target buyers.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

• An understanding of how to determine your organization’s digital type and what that means for your web content
• Strategies to assess, measure and optimize your website
• Insights on creating digital content that will engage visitors

Course Content

Competency 1: An Introduction to Demand Delivery

• Module 1.1: Getting Started with Demand Delivery
• Module 1.2: Demand Delivery Mechanism Management Model

Competency 2: Marketing Mix and Planning

• Module 2.1: Introducing the Drivers of Digital Transformation
• Module 2.2: Digital Type
• Module 2.3: Journey Mapping
• Module 2.4: Putting the Framework into Action: Digital Capabilities

Competency 3: Delivery – Digital and Not

• Module 3.1: The Delivery Anchor – Your Web Site
• Module 3.2: Non-Digital Delivery – Setting Up for Success

Competency 4: Data Privacy

• Module 4.1: Data Privacy Compliance Model
• Module 4.2: Understanding Data

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.

Price: $1,100
Duration: 6 to 8 hours