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Bringing Offerings to Market SiriusPathway®

$ 1,100.00

Purchasing this course gives one person access to its content for one year from date of purchase. It is non-refundable, non-returnable, and once started, cannot be transferred to others or exchanged for a different course. 

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SiriusDecisions helps portfolio marketing leaders take a more strategic approach to launch. Our proprietary Strategic Launch Framework provides the key steps for delivering more efficient launches that target the right external and internal audiences - allowing you to reduce your time to market by as much as 78 percent. This course covers the SiriusDecisions Product Marketing and Management Model, the SiriusDecisions Marketing Ecosystem, the SiriusDecisions Strategic Launch Framework and the SiriusDecisions Customer Lifecycle Model.

This is a 100 level SiriusDecisions Learning course. Courses at this level are appropriate for individuals or teams who need to level-set or become acquainted with fundamental definitions and concepts using high-level overviews of key topic areas. This course will take a learner 6-8 hours to complete.

Key Course Objectives

Competency 1: Preparing for the Product Marketing and Management (PMM) Model

Topics in this competency include:

  • PMM Model activity deliverables and definitions
  • Go-to-market workflow process review
  • The SiriusDecisions Marketing Ecosystem
  • PMM Model decision gates

Competency 2: Go-to-Market Workflow Process (Discovery-Build Stages of the PMM Model)

Topics in this competency include:

  • Discovery stage deep dive
  • The SiriusDecisions Buyer Audience Framework
  • Design stage deep dive
  • Market requirements development
  • Solution marketing plan
  • Build stage deep dive

Competency 2: Go-to-Market Workflow Process (Launch-Enhance Stages of the PMM Model)

Topics in this competency include:

  • Launch stage deep dive
  • The SiriusDecisions Strategic Launch Framework
  • Monitor stage deep dive
  • The SiriusDecisions Launch Dashboard
  • Enhance stage deep dive
  • The SiriusDecisions Messaging Nautilus - Customer Lifecycle