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Advanced Measurement SiriusPathway


Discover the SiriusDecisions Aligned Measurement Process Model, a three-phase, seven-stage process for developing marketing measurement using the principles of the SiriusDecisions Aligned Measurement Framework.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  • An introduction to the SiriusDecisions Aligned Measurement Process Model
  • A framework for developing a measurement plan
  • An understanding of how to implement a measurement plan
  • A deeper understanding of how to track the success of your organization’s measurement

Course Content

Competency 1: Developing Your Measurement Plan

  • Module 1.1: The Strategy Phase Overview
  • Module 1.2: Discovery Stage Deep Dive
  • Module 1.3: Alignment Stage Deep Dive

Competency 2: Implementing Your Measurement Plan

  • Module 2.1: Execution Phase Overview
  • Module 2.2: Build Stage Deep Dive
  • Module 2.3: Launch Stage Deep Dive

Competency 3: Tracking Your Measurement’s Success

  • Module 3.1: Evolution Phase Overview
  • Module 3.2: Monitor & Refine Stage Deep Dive

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 6 to 8 hours

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