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Account-Based Marketing SiriusPathway


Build an account-based marketing strategy that will drive results from your top accounts.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  • An understanding of the four types of ABM
  • A selection of your appropriate focus accounts
  • SMART goals, plans and processes
  • Insights to help you build out a pilot and optimize ABM rollout
  • A best-in-class ABM measurement strategy

Course Content

Competency 1: Preparation and Prioritization

  • Module 1.1: Preparation – Education
  • Module 1.2: Preparation – Scoping and Resourcing
  • Module 1.3: Prioritization – Account Assessment
  • Module 1.4: Prioritization – Opportunity Identification

Competency 2: Planning

  • Module 2.1: Goal Setting
  • Module 2.2: Support Options and Tactic Selection
  • Module 2.3: Plan Delivery

Competency 3: Execution of the ABM Program

  • Module 3.1: Participation – ABM Pilot Program
  • Module 3.2: Optimization – Full Rollout of the ABM Program
  • Module 3.3: Optimization – ABM With Partners Involved
Competency 4: Account-Based Marketing Measurement
  • Module 4.1: Building ABM Measurement
  • Module 4.2: ABM Maturity Audit and Benchmarking

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 10 to 12 hours

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