Advanced Measurement SiriusPathway
Discover the SiriusDecisions Aligned Measurement Process Model, a three-phase, seven-stage process for developing marketing measurement using the principles of the SiriusDecisions Aligned Measurement Framework.
Why SiriusDecisions Learning?
Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.
What This Course Provides
- An introduction to the SiriusDecisions Aligned Measurement Process Model
- A framework for developing a measurement plan
- An understanding of how to implement a measurement plan
- A deeper understanding of how to track the success of your organization’s measurement
Competency 1: Developing Your Measurement Plan
- Module 1.1: The Strategy Phase Overview
- Module 1.2: Discovery Stage Deep Dive
- Module 1.3: Alignment Stage Deep Dive
Competency 2: Implementing Your Measurement Plan
- Module 2.1: Execution Phase Overview
- Module 2.2: Build Stage Deep Dive
- Module 2.3: Launch Stage Deep Dive
Competency 3: Tracking Your Measurement’s Success
- Module 3.1: Evolution Phase Overview
- Module 3.2: Monitor & Refine Stage Deep Dive
See It, Read It, Apply It
Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.
Duration: 6 to 8 hours