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Pricing & Packaging SiriusPathway

 

Gain confidence in your pricing decisions while avoiding lost deals, overdiscounting and reduced value perception.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  • An understanding of the components of a pricing strategy
  • An introduction to developing value-based pricing
  • The hallmarks of best-in-class pricing policies and packaging principles

Course Content

Competency 1: Finding the Value of Your Offering

  • Module 1.1: Market Segmentation & Buyer Identification
  • Module 1.2: Buyer-Value Assessment

Competency 2: Developing Pricing Structure & Packaging

  • Module 2.1: Pricing Component Definitions & the Value Metric
  • Module 2.2: Price Fences & Tiers
  • Module 2.3: Creating Product Packages

Competency 3: Developing the Price Level

  • Module 3.1: Developing the Price Level

Competency 4: Ensuring Price Success

  • Module 4.1: Product, Marketing & Sales Alignment
  • Module 4.2: Creating & Executing Pricing Policy

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.

 

Price: $1,100
Duration: 6 to 8 hours

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