Product Management Learning Library
Launch and manage successful products that address your buyers’ needs.
Why SiriusDecisions Learning?
Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.
What This Course Provides
- A better understanding of the gating process and the PMM Model decision gates
- A three-step process for defining the best price metric for an offering -
- Hands-on application activities and assessments focused on scenario-based business cases
Course Content
Priority 1: Product Innovation and Lifecycle Process
- Module 1: The Product Innovation and Lifecycle Process Priority
- Module 2: The SiriusDecisions PMM Model: Decision Gates
- Module 3: Application Activity: Conducting an Assessment Using the SiriusDecisions Product Marketing and Management Model
- Module 4: Performance Support Resources
Priority 2: Customer Understanding
- Module 1: The Customer Understanding Priority
- Module 2: The SiriusDecisions Needs Landscape
- Module 3: Application Activity: Customer Needs Template Worksheet -
- Module 4: Performance Support Resources
Priority 3: Pricing and Packaging Strategy
- Module 1: The Pricing and Packaging Strategy Priority
- Module 2: Pricing Your Offering: Setting the Price Metric
- Module 3: Application Activity: The SiriusDecisions Price Metric Rubric
- Module 4: Performance Support Resources
See It, Read It, Apply It
Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.
Price: $1,100
Duration: 6 to 8 hours