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Portfolio Messaging and Content Origination SiriusPathway


Build content that resonates with your buyers, supports your sales reps and drives demand generation.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  •  Insights on defining target audience segments and buyer personas and improving go-to-market effectiveness
  • Competency in using the SiriusDecisions Buyer Persona Framework to define b-to-b buyers’ behavioral characteristics, interaction and content utilization, and knowledge requirements
  • An understanding of how to use the SiriusDecisions Messaging Nautilus™ to create compelling messaging that drives action

Course Content

Competency 1: Audience Isolation & Persona Context

  • Module 1.1: Relative Targeting
  • Module 1.2: The SiriusDecisions Buyer Audience Framework
  • Module 1.3: Buyer Personas
  • Module 1.4: Understanding Buyer Needs

Competency 2: Intent & Value Proposition

  • Module 2.1: Messaging Strategy (Intent)
  • Module 2.2: Value Proposition

Competency 3: Inflection Points & Narrative Elements

  • Module 3.1: Buying Decision
  • Module 3.2: Inflection Points
  • Module 3.3: Narrative Elements

Competency 4: Activation & Blueprint

  • Module 4.1: Activation
  • Module 4.2: Blueprint
  • Module 4.3: Operationalizing the Messaging Nautilus

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 6 to 8 hours

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