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Personas and Buyer Insights SiriusPathway


Improve messaging, content, sales enablement and campaigns through buyer personas.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  • A prioritized list of your target audiences
  • Buyer personas and a project plan to continue developing them
  • The ability to map the buyer’s journey and apply your personas to it
  • Insights on building persona-based campaigns

Course Content

Competency 1: Targeting and Prioritization

  • Module 1.1: Relative Targeting
  • Module 1.2: The SiriusDecisions Buyer Audience Framework
  • Module 1.3: Defining Buyer Personas
  • Module 1.4: Prioritizing Buyer Personas

Competency 2: Planning and Development

  • Module 2.1: Building a Project Plan
  • Module 2.2: Developing Personas

Competency 3: Mapping the Buyer's Journey and Applying Personas

  • Module 3.1: Buying Decisions
  • Module 3.2: The SiriusDecisions Messaging Nautilus™
  • Module 3.3: Personas in Action  

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 6 to 8 hours

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