Personas and Buyer Insights SiriusPathway
Improve messaging, content, sales enablement and campaigns through buyer personas.
Why SiriusDecisions Learning?
Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.
What This Course Provides
- A prioritized list of your target audiences
- Buyer personas and a project plan to continue developing them
- The ability to map the buyer’s journey and apply your personas to it
- Insights on building persona-based campaigns
Competency 1: Targeting and Prioritization
- Module 1.1: Relative Targeting
- Module 1.2: The SiriusDecisions Buyer Audience Framework
- Module 1.3: Defining Buyer Personas
- Module 1.4: Prioritizing Buyer Personas
Competency 2: Planning and Development
- Module 2.1: Building a Project Plan
- Module 2.2: Developing Personas
Competency 3: Mapping the Buyer's Journey and Applying Personas
- Module 3.1: Buying Decisions
- Module 3.2: The SiriusDecisions Messaging Nautilus™
- Module 3.3: Personas in Action
See It, Read It, Apply It
Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.
Duration: 6 to 8 hours