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Sales Knowledge Transfer SiriusPathway


Rethink your relationship with sales and deliver sales enablement programs that allow reps to spend less time on non-selling activities and more time driving revenue.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  • An understanding of the SiriusDecisions Sales Knowledge Transfer Framework and how it provides portfolio marketers with a consistent approach to enabling sales with knowledge components
  • Access to guidelines and templates for creating best-in-class sales enablement plans
  • An understanding of how to apply the SiriusDecisions Messaging Nautilus™ to develop sales content that resonates with sales audiences
  • An introduction to the SiriusDecisions Buyer-Centric Sales Presentation Framework, which outlines the essential components of sales presentations that effectively address buyers’ concerns
  • An overview of the three phases of the SiriusDecisions Sales Adoption Model, a continuous approach to driving sales awareness and mindshare for a new product or solution, including best practices within each phase

Course Content

Competency 1: A Sales Personas-Based Approach to Sales Knowledge Transfer

  • Module 1.1: Sales Knowledge Transfer & Sales Audience
  • Module 1.2: The Sales Persona Framework

Competency 2: Knowledge and Planning

  • Module 2.1: Knowledge
  • Module 2.2: Building the Sales Enablement Plan

Competency 3: Programs and Adoption

  • Module 3.1: Sales Messaging
  • Module 3.2: Buyer-Centric Sales Presentations
  • Module 3.3: Driving Sales Adoption

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 6 to 8 hours

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