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SiriusDecisions empowers portfolio marketers to rethink their relationship with sales and deliver enablement programs that allow reps to spend less time on non-selling activities and more time driving revenue. Our proprietary Buyer-Centric Sales Presentation Framework gives b-to-b organizations the right components and knowledge to close deals 40 percent faster and shorten sales cycles by up to three months.
A Sales Personas-Based Approach to Sales Knowledge Transfer
•Explore the SiriusDecisions Sales Knowledge Transfer Framework and describe how it provides portfolio marketers with a consistent approach to enabling sales with knowledge components
•Identify the types of information needed to build sales personas that support the development of more effective enablement content
Knowledge and Planning
•Describe the five knowledge components included in sales knowledge transfer programs
•Provide guidelines and templates for creating best-in-class sales enablement plans
Programs and Adoption
•Apply the SiriusDecisions Messaging Nautilus to develop sales content that resonates with seller audiences
•Introduce the SiriusDecisions Buyer-Centric Sales Presentation Framework, which outlines the essential components of sales presentations that effectively address buyers’ concerns
•Discover the three phases of the SiriusDecisions Sales Adoption Model, a continuous approach to driving sales awareness and mindshare for a new product or solution, and discuss best practices within each phase
Purchasing this course gives one person access to its content for one year from date of purchase. It is non-refundable, non-returnable, and once started, cannot be transferred to others or exchanged for a different course.