Pipeline Acceleration SiriusPathway
Drive slow-moving deals into closed/won business through best-in-class acceleration programs.
Why SiriusDecisions Learning?
Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.
What This Course Provides
- An overview of the three types of pipeline acceleration programs
- An introduction to the SiriusDecisions Pipeline Acceleration Framework, which helps organizations pinpoint the best offers and deployment options for marketing and sales to consider jointly
- A sound measurement and planning framework that sets parameters for how acceleration efforts will be measured and ultimately judged
Competency 1: Mastering Pipeline Acceleration
- Module 1.1: Making the Case for Pipeline Acceleration
- Module 1.2: The B-to-B Pipeline Acceleration Model
Competency 2: Utilizing the Three Core Areas of Collaborative Pipeline Acceleration
- Module 2.1: Rapid-Entry Pipeline Acceleration
- Module 2.2: Intra-Pipeline Acceleration
- Module 2.3: Last-Mile Pipeline Acceleration
Competency 3: Measuring Pipeline Acceleration Programs
- Module 3.1: Weighing the Impact of Pipeline Acceleration
- Module 3.2: Enabling Better Pipeline Forecasting Accuracy
See It, Read It, Apply It
Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.
Duration: 4 hours