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Events for the Digital Age SiriusPathway


Develop a comprehensive event strategy that will support demand marketing goals and initiatives as part of an integrated campaign framework.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  •  An introduction to the SiriusDecisions Event Management Framework and how to build a best-in-class event strategy
  • An understanding of the SiriusDecisions Marketing Event Discipline Maturity Model
  • Insights on strategic event planning, organizational interlock and technology investment
  • A roadmap for event execution and key considerations for pre-, at- and post-event activities

Course Content

Competency 1: Event Assessment

  • Module 1.1: Event Assessment
Competency 2: Strategic Event Planning and Selection
  • Module 2.1: Event Types
  • Module 2.2: Campaign Alignment
  • Module 2.3: Event Selection and Measurement

Competency 3: Organizational Interlock and Technology Investment

  • Module 3.1: Roles and Responsibilities
  • Module 3.2: Technology to Support Event Execution

Competency 4: Attendee Experience and Event Usage

  • Module 4.1: Attendee Experience
  • Module 4.2: Event Usage 

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 6 to 8 hours

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