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Product Management Learning Library

 

Launch and manage successful products that address your buyers’ needs.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  •  A better understanding of the gating process and the PMM Model decision gates
  • A three-step process for defining the best price metric for an offering -
  • Hands-on application activities and assessments focused on scenario-based business cases

Course Content

Priority 1: Product Innovation and Lifecycle Process

  • Module 1: The Product Innovation and Lifecycle Process Priority
  • Module 2: The SiriusDecisions PMM Model: Decision Gates
  • Module 3: Application Activity: Conducting an Assessment Using the SiriusDecisions Product Marketing and Management Model
  • Module 4: Performance Support Resources

Priority 2: Customer Understanding

  • Module 1: The Customer Understanding Priority
  • Module 2: The SiriusDecisions Needs Landscape
  • Module 3: Application Activity: Customer Needs Template Worksheet -
  • Module 4: Performance Support Resources

Priority 3: Pricing and Packaging Strategy

  • Module 1: The Pricing and Packaging Strategy Priority
  • Module 2: Pricing Your Offering: Setting the Price Metric
  • Module 3: Application Activity: The SiriusDecisions Price Metric Rubric
  • Module 4: Performance Support Resources 

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.

 

Price: $1,100
Duration: 6 to 8 hours

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