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Demand Delivery Mechanisms SiriusPathway


Transform your digital presence and activities to increase web traffic and improve buyer engagement.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  • An overview of the SiriusDecisions Web Conversion Optimization Framework, which helps organizations assess and improve their website and increase conversions
  • A better understanding of why web content is so important, the goals of a good web content strategy and the requirements for effective digital content
  • Insights on your organization's digital type and what that means for your web content

Course Content

Competency 1: Digital Execution

  • Module 1.1: Web Site and SEO
  • Module 1.2: Email
  • Module 1.3: Landscape of Ad Tech and Details of Advertising and Paid Search
  • Module 1.4: Social

Competency 2: Creating Digital Content

  • Module 2.1: Web Content Best Practices
  • Module 2.2: Strategic Elements of Effective Digital Content
  • Module 2.3: Tactical Elements of Effective Digital Content

Competency 3: Digital Content Considerations 

  • Module 3.1: Digital Type Model
  • Module 3.2: Content Considerations by Digital Type

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 6 to 8 hours

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