Demand Delivery Mechanisms SiriusPathway
Transform your digital presence and activities to increase web traffic and improve buyer engagement.
Why SiriusDecisions Learning?
Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.
What This Course Provides
- An overview of the SiriusDecisions Web Conversion Optimization Framework, which helps organizations assess and improve their website and increase conversions
- A better understanding of why web content is so important, the goals of a good web content strategy and the requirements for effective digital content
- Insights on your organization's digital type and what that means for your web content
Competency 1: Digital Execution
- Module 1.1: Web Site and SEO
- Module 1.2: Email
- Module 1.3: Landscape of Ad Tech and Details of Advertising and Paid Search
- Module 1.4: Social
Competency 2: Creating Digital Content
- Module 2.1: Web Content Best Practices
- Module 2.2: Strategic Elements of Effective Digital Content
- Module 2.3: Tactical Elements of Effective Digital Content
Competency 3: Digital Content Considerations
- Module 3.1: Digital Type Model
- Module 3.2: Content Considerations by Digital Type
See It, Read It, Apply It
Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.
Duration: 6 to 8 hours