Core Skills for Suppliers SiriusPathway
Build marketing competencies within your organization so that suppliers can design and deliver high-performing demand generation programs for partners.
Why SiriusDecisions Learning?
Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.
What This Course Provides
- An understanding of how to recognize the novelty and acceptance of your offering in the market
- An understanding of how to ensure segmentation and targeting is focused on the most opportunistic markets
- An understanding of how the buying scenario for the channel offering maps to your campaigns
- An understanding of how to align marketing and sales effectively to optimize lead generation, conversion rates and subsequent revenue growth
- An understanding of how to create a campaign hierarchy that unites a high-level, messaging-oriented, needs-based campaign targeted at defined buyer personas
Course Content
1: Demand Type
- Module 1.1: Demand Type
2: Relative Targeting
- Module 2.1: Getting Started With Relative Targeting
3: Lead Scoring
- Module 3.1: Getting Started With Lead Scoring
4: The Buyer’s Journey
- Module 4.1: Getting Started With the Buyer’s Journey
5: The Demand Waterfall®
- Module 5.1: Getting Started With the Demand Waterfall
6: Lead Nurture
- Module 6.1: Lead Nurture Fundamentals and Pre-MQL Nurture
- Module 6.2: Active Recycled Nurture
- Module 6.3: Passive Recycled Nurture
- Module 6.4: Reconstituted Nurture
7: Integrated Campaigns
- Module 7.1: Campaign Basics
- Module 7.2: The Components of a B-to-B Campaign
8: Digital Planning
- Module 8.1: The Digital Type Model
9: Pipeline Acceleration
- Module 9.1: Rapid-Entry Pipeline Acceleration
- Module 9.2: Intra-Pipeline Acceleration
- Module 9.3: Last-Mile Pipeline Acceleration
10: Account-Based Marketing in the Channel
- Module 10.1: Account-Based Marketing Types
See It, Read It, Apply It
Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.
Price: $1,100
Duration: 6 to 8 hours