Solution Marketing SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.


Pathway Competency 1: Understanding the Role of Solution Marketing

Module 1.1: An Introduction to Solution Marketing

See It: An Introduction to Solution Marketing

Many companies are shifting their go-to-market approach from product to solution to capitalize on growth opportunities, particularly in the areas of new markets, innovation (offerings) and new buyers. A solution marketing function with a solid structure, resources, and capabilities is instrumental in driving this shift. In this module, we'll look at the solutions model, the value of solutions and some common barriers to actualizing solutions. 

What is the Value of Solution Marketing?

Primary Responsibilities of Solution Marketing

Read It: Role Profile - Solution Marketing Director

This SiriusDecisions b-to-b role profile provides a job description and competencies for the solution marketing director role, which is typically an executive role that works across business units, product/service groups and partners to integrate multiple offering components into a solution that creates unique value for buyers.

Apply It: What's Your Solution?

Use our model to determine what type of solution you're offering.