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Sales Knowledge Transfer SiriusPathway® Demo

About SiriusPathways®

 SiriusPathways™ start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners.

SiriusPathways™ recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathways™ to become SiriusDecisions certified.


SiriusPathways™ Competency 1: A Sales Personas-Based Approach to Sales Knowledge Transfer

Module 1.1 Sales Knowledge Transfer & Sales Audience

See It: Sales Knowledge Transfer Framework

In these videos, we explore the SiriusDecisions Sales Knowledge Transfer Framework and describe how it provides portfolio marketers with a consistent approach to enabling sales with knowledge components.


Read It: The SiriusDecisions Sales Audience Framework

In this brief, we introduce the SiriusDecisions Sales Audience Framework, which enables portfolio marketers to target sellers with the same precision they target buyers – allowing them to focus on specific seller roles and develop more effective sales enablement programs, content, and tools.


Apply It: Catalog Your Sales Roles

To close deals and have meaningful engagements with prospects, sales reps must have knowledge about their company and its offerings, buyers, markets and competition. Use this worksheet to catalog the sales roles at your organization, the roles’ targeted buyer personas, its business goals and objectives, and its territory attributes.




SiriusPathways™ Competency 2: Knowledge and Planning

Module 2.1 Knowledge and Planning

See It: Knowledge Components for Sales Enablement


Read It: Mapping Knowledge Components to Sales Personas

In this brief, we describe how to conduct mapping that provides insights that help align distinct knowledge components to the needs of each sales persona.

Apply It: Knowledge Components Worksheet

Use this worksheet to document how you apply and source the different knowledge components for your sales knowledge transfer program.