Product Management SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners.

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.

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SiriusPathway™ Introduction

Module 1: Product Management Role Overview

See It: Gaining Clarity - Product Management Roles, Responsibilities and Structure

B-to-b organizations must similarly employ a variety of roles to successfully develop, launch and maintain products. Too often, however, confusion surrounds which roles are needed and how they differ. In this activity, we define the spectrum of product management roles and the responsibilities and reporting relationships of each.

Read It: Foundational Behaviors of Strategic Product Management

Pathway Competency 1: Customer, Buyer and Market Understanding

Module 1.1: Understanding Customer Needs

See It: Methods for Understanding Customer & Buyer Needs

B-to-b product managers and portfolio marketers can take multiple approaches to deepen their understanding of the customers and buyers they serve. Doing so enables these leaders to create more effective offerings, messages and tactics. In this activity, we describe recommended activities for understanding customer and buyer needs.

See It: Deciphering Results from Customer Outreach

Product managers and product marketers performing customer and buyer research often struggle to identify useful findings amid all the data they uncover, particularly when developing new products or enhancements to existing offerings. In this activity, we outline a five-step process to consolidate, analyze and identify insights from customer research for product discovery.

Read It: Building Support for Customer & Market Research

Apply It: Action Plan - Understanding Customer Needs