Pricing & Packaging SiriusPathway®

About SiriusPathways®

SiriusPathways™ start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways™ recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway™ to become SiriusDecisions certified.



SiriusPathway™ Introduction

See It: Pricing & Packaging - Building the Foundation

In this introduction, we touch on the important role pricing and packaging should play in your organization.

Read It: The SiriusDecisions PMM Model
In this brief, we introduce the SiriusDecisions Product Marketing and Management Model (PMM) and describe how this best-in-class innovation and go-to-market framework improves an offering's commercial success and team-based collaboration.

SiriusPathway™ Competency 1: Finding the Value of Your Offering

Module 1.1: Market Segmentation & Buyer Identification

See It: An Introduction to Market Segmentation & Buyer Identification

In this activity, we'll introduce you to market segmentation, specifically how to set your offering's price.

Read It: Identifying Dimensions for Market Segmentation
In this brief, we group segmentation dimension into three categories; common/easy to obtain, less common/more difficult to obtain and least common/most difficult to obtain. We also discuss how and when dimensions from each category should be used.
Apply It: List Differentiators that May Impact Price
For packaging and pricing, segmentation dimensions should relate to buyer needs or usage patterns. This reference document provides you with a range of possible segmentation differentiators that could impact price.
To purchase or learn more about this SiriusPathway™, please email