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Data Management SiriusPathway™

About SiriusPathways™

SiriusPathways™ start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways™ recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway™ to become SiriusDecisions certified.


SiriusPathway™ Introduction

See It: An Introduction to Marketing Data

In this section, we'll provide a high-level introduction to the Data Strategy Implementation Process. Throughout the rest of the Pathway, we'll dive into each of the seven phases in more detail. 


Apply It: The SiriusDecisions Data Strategy Implementation Process
Examine each phase of the implementation process to understand how well your organization performs that set of activities. Highlight areas that are not well-executed as focal points for improvement. Note that most organizations tend to gloss over gathering the Voice of the Customer phase,  yet this is one of the most critical steps as it sets up the requirements for data management.

SiriusPathway™ Competency 1: Governance

Module 1.1: Building the Governance Council

See It: Building the Governance Council

In this activity, we'll take a look at how to begin building your governance council, including three key considerations marketing operations leaders should take into account.



Read It: Marketing Data Quality: Four Roles, One Goal

In this brief, we describe four roles required within the marketing organization to support data management efforts, the scope of their responsibilities and how their performance should be measured.

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