Shopping Cart

Campaign Planning SiriusPathway™

About SiriusPathways™

SiriusPathways™ start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways™ recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway™ to become SiriusDecisions certified.


SiriusPathway™ Competency 1: Campaign Basics & Terminology

Module 1.2: Campaign Basics

See It: Campaign Basics
In this activity, we'll review how SiriusDecisions defines a campaign (including key terminology).
Apply It: The SiriusDecisions Campaign Taxonomy Reference Document
Use this reference document as a reminder of the key concepts and terms used int he SiriusDecisions Campaign Framework.
Apply It: Taxonomy Comparisons Worksheet
Use this worksheet to note your company terminology and how it compares to the SiriusDecisions definitions of campaigns, programs, tactics, and personas. Note examples of each term in use at your company.

Module 1.2: The Components of a True End-to-End Campaign

See It: Breaking Down the Components
In this module, we'll take a look at the five key components included in a best-in-class campaign.
Read It: The Anatomy of a B-to-B Campaign
In this asset, we describe the components of a b-to-b marketing campaign and offer design considerations that incorporate fundamentals and advanced marketing planning concepts.
Apply It: Campaign Framework - An Audit Tool
Use this slide as an audit tool to examine current marketing activities within your company by answering five key questions.
If you are interested in signing up for a trial of this SiriusPathway™, please contact