B-to-B Foundations SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.


SiriusPathway® Competency 2: Foundations of Demand Creation

Module 2.1: Demand Type

See It: What is Demand Type?

In this module, you will learn the importance of taking a critical look at the type of demand your organization is trying to create and how a few important factors can ultimately drive your demand creation strategy.



Read It: What's Your Demand Type?

In this brief, we discuss demand type and its impact on lead scoring.


Apply It: The Demand Creation Exercise on Demand Type

Print out the Demand Creation Worksheet found here and choose a product that's relevant to your organization. Determine the appropriate demand type for it. Be sure to keep this worksheet close by, as you'll need to fill in the additional columns as we progress through each of the key components of demand creation.