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B-to-B Fundamentals Demo

About SiriusDecisions Learning

SiriusDecisions Learning is based on expert content from SiriusDecisions best-in-class research. Your success is measured by a mastery of a set of skills. Course content is brain-adaptive and flexible, which ensures that it will stick with our learners.  

At SiriusDecisions, we recognize that learners come with varied backgrounds, skill levels and learning styles. These various learning styles are respected by our See It, Read It, Apply It model.
Learners must receive a cumulative score of 90 or greater on the assessments to become SiriusDecisions certified.

Course Introduction

See It: An Introduction to B-to-B Fundamentals

In this video, our vice president of research, Megan Heuer, provides an overview of the B-to-B Fundamentals course.

Module 1: Demand Type

See It: Demand Type

In these videos, we’ll explore the three types of demand (new concept, new paradigm and established market) and how to incorporate them into marketing efforts.