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Account-Based Marketing SiriusPathway™

About SiriusPathways™

SiriusPathways™ start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways™ recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathways™ to become SiriusDecisions certified.


SiriusPathways™ Competency 1: Preparation & Prioritization

Module 1.1: Preparation - Education

See It: Building an ABM Function
Organizations building an ABM function must ensure that it integrates properly into the existing organizational structure and current key account efforts. In this activity, we outline a four-phase process for building a successful ABM function.

Read It: ABM First 90 Days - Large-Account Marketing Leader

In this brief, we outline a large-account marketing leader's key activities for the first 90 days in the role, and reference relevant SiriusDecisions research to ease the transition.


Apply It: Competency Map

This worksheet will help you identify what resources and skills you have and what you'll need to deliver ABM. The outcome will be a gap analysis you can use to define requirements.