Develop content that will resonate with your buyers and support your sellers.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

• Templates for developing buyer insights
• An understanding of the Content Strategy Turbine, a methodology for building a best-in-class audience-centric content strategy
• An understanding of how to place the audience at the center of a defined strategy development process and implement all steps of that process with discipline and rigor

Course Content

Competency 1: Insights, Requirements and Objective Setting

• Module 1.1: Audience Insights
• Module 1.2: Process Definition
• Module 1.3: Interaction Mapping
• Module 1.4: Requirements Architecture

Competency 2: Planning and Execution

• Module 2.1: Objective Setting
• Module 2.2: Raw Materials
• Module 2.3: Format Selection
• Module 2.4: Activation Planning

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated.

Price: $1,100
Duration: 6 hours

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