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Go-to-Market Strategy SiriusPathway


Drive faster time to market for your products with an integrated and cohesive go-to-market approach that resonates with the target audience.

Why SiriusDecisions Learning?

Our courses are the only research-informed training offerings made by b-to-b marketing experts for b-to-b marketing professionals, built on years of industry research, case studies and state-of-the-art design specific to how adults learn best. They are self-paced, interactive and tightly organized into short modules that fit into busy work and travel schedules. Mastery of each module’s content is validated by a final assessment required for certification at an industry-standard level of proficiency.

What This Course Provides

  •  A deep understanding of relative targeting to help your organization hone its demand generation efforts
  • Insights on using the SiriusDecisions Buyer Audience Framework to define target audience segments and buyer personas and improve go-to-market effectiveness
  • An audience-centric go-to-market strategy

Course Content

Competency 1: Audience Segmentation, Buyer Personas & Buyer Needs

  • Relative Targeting
  • The SiriusDecisions Buyer Audience Framework
  • Buyer Personas
  • Understanding Buyer Needs

Competency 2: Portfolio Mapping and Routes to Market

  • Portfolio Mapping for Buyer Needs
  • The SiriusDecisions Solutions Model
  • Buying Decisions
  • Route-to-Market

See It, Read It, Apply It

Learners gain and retain knowledge best through a variety of delivery methods. That’s why each SiriusDecisions Learning course delivers content in multiple formats – through reading, video and application activities – to ensure all learners’ preferred learning styles are accommodated. Learn more.


Price: $1,100
Duration: 6 to 8 hours

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