Product Marketing SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.


SiriusPathway™ Competency 1: Exploring Product Strategy & Launch

Module 1.1: The Product Marketing & Management (PMM) Model

See It: The SiriusDecisions PMM Model

This activity introduces you to the three phases of the SiriusDecisions PMM model around which the Pathway is structured. This comprehensive framework allows product marketers to see their roles and responsibilities, as well as the hand-off and coordination points between teams.

Read It: The PMM Model
In this brief, we introduce the SiriusDecisions PMM model and describe how this best-in-class innovation and go-to-market framework improves an offering's commercial success and team-based collaboration.
Apply It: Create Your Business Case
During the Discovery Stage, Product Marketing should contribute to creating and presenting the business case to the executive product council. The business case should be a tight justification of the offering that describes the opportunity assessment, at a best estimate of the costs, resources, and any business process change that needs to happen to bring the product to fruition. Think about the development of your last innovation roadmap or go-to-market strategy. Did you take all of these components into careful consideration?