Marketing Automation SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.


Pathway Competency 1: Preparing for Marketing Automation

Module 1.1: Pillar One - Project Management

See It: Project Management
We outline the key elements of project management that support a successful MAP rollout. 


Read It: Preparing for Marketing Automation - Project Management

This brief provides a detailed look at project management as described in the e-learning videos.

Apply It: MAP Project Management - Stakeholder Groups

Use this worksheet to determine the groups that will be directly involved with or impacted by the MAP. Indicate the level and type of involvement for each group as well as what the project team requires (e.g. monetary, political or knowledge support) and must provide in return to each group. It's important to be specific. This analysis will govern the formulation of steering committees and the internal marketing program.