Lead Nurturing SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.


Pathway Competency 1: Pre-MQL Nurture

Module 1.1: Pre-MQL Nurture

See It: Understanding Pre-MQL Nurture

In this activity, you will be introduced to the Pre-MQL nurturing concept, and further explore the four-component lead nurturing model of entry, treatment, transition, and disposition. You will also learn a process flow that you can use to apply the Pre-MQL nurturing concepts within your organization.


Read It: Pre-MQL Nurture Flows - Where Phone and Email Intersect

In this brief, we apply the pillars of lead nurture strategy introduced in the SiriusDecisions Lead Nurturing Framework to two pre-MQL nurture scenarios - marketing lead qualification and teleprospecting lead generation - where phone and email activities naturally intersect.

Apply It: Pre-MQL Nurturing Offer Framework Worksheet

Pre-MQL nurturing is the systematic linking of marketing touches in an effort to drive prospects to a pre-defined qualification threshold before they are released to a receiving function. Use this worksheet to identify your organization's relevant offers and label them either "E" for existing or "TBD" for to-be-developed.