Inbound Marketing SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.


Pathway Competency 1: Mastering Inbound Marketing Basics 

Module 1.1: Inbound Marketing and Demand Creation

See It: Inbound Marketing and its Value in the Marketing Mix
This learning activity introduces inbound marketing and its value in a demand creation program. After completing the e-learning, you'll be able to: define inbound marketing, list possible inbound tactics, describe inbound's role in the buying cycle, and identify inbound's role in demand creation programs.

Read It: Inbound Marketing, the Sirius Way

This introduction to Inbound Marketing provides an overview of what it is, and what it is not, as well as some unique insights from SiriusDecisions research.

Apply It: Inbound Marketing Tactics Worksheet

What earned, owned, and paid media do you have for your offerings? Take a moment to fill out the worksheet. You should continue to integrate your ideas into this worksheet throughout the Inbound Marketing Pathway.