Events for the Digital Age SiriusPathway®

About SiriusPathways®

SiriusPathways™ start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 
SiriusPathways™ recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.
Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway™ to become SiriusDecisions certified.


SiriusPathway™ Introduction

See It: Introduction to Event Strategy

Every year, due to high expense and poor lead return, we hear that companies are planning to spend less on events. However, SiriusDecisions benchmark data shows that organization of all sizes continue to allocate a substantial portion of their demand creation budgets to events. Although b-to-b companies seek ways to improve the effectiveness of their overall event expenditure, they often plan and execute events independently of broader company goals, target too broad an audience and fail to align with the buyer's journey. Here, we provide a brief introduction to the SiriusDecisions Event Management Framework and discuss how you can build a best-in-class roadmap for modern event practices.

SiriusPathway™ Competency 1: Event Assessment

Module 1.1: Event Assessment

See It: Introduction to Assessing Your Organization

To maximize ROI, it's imperative that your organization is able to assess its ability to plan, execute and measure events. In this activity, we introduce you to the concept of event assessment and why an objective self-assessment of each category and topic within your organization will help identify areas of concern.

See It: An Introduction to the SiriusDecisions Marketing Event Discipline Maturity Model
Here, we introduce the SiriusDecisions Marketing Event Discipline Maturity Model and describe how it can be used to assess the maturity of the organization and the activities associated with event strategy, selection, planning and execution, and to identify areas for continued investment and optimization.
Read It: The SiriusDecisions Marketing Event Discipline Maturity Model
In this brief, we introduce the SiriusDecisions Marketing Event Discipline Maturity Model and describe how it can be used.

SiriusPathway™ Competency 2: Strategic Event Planning & Selection

Module 2.1: Event Planning

See It: Event Types

In this activity, we'll help you choose events that serve specific objectives based on a solid understanding of event types and their characteristics.

Apply It: Event Types Reference Guide
An understanding of event types and their characteristics enables marketers to choose events that serve specific objectives. Review the main event types and become familiar with how each of their individual characteristics impact your organization.
To purchase or learn more about this SiriusPathway™, please contact learning@siriusdecisions.