Digital Strategy & Planning SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.


Pathway Competency 1: Creating an Integrated Digital Marketing Strategy

Module 1.1: Laying the Foundations

See It: Understanding the Change - The Digital Transformation
In this activity, we'll take a closer look at how your organization can get started with or enhance your digital transformation.

Read It: Building the Digital Organization

In this Core Strategy Report, we introduce the SiriusDecisions Digital Transformation Framework, which enables companies to develop a digital roadmap to suit their specific business model, offerings, and customers.

Module 1.2: How Should I Approach Digital?

See It: Mixed Model Marketing

In this activity, we'll take a closer look at the differences between sales-led and self-guided models, as well as their marketing planning and execution implications.

Read It: Differences in the Marketing Model

Review the differences between the sales-led and self-guided marketing models. Use this document for future reference.

Apply It: Assessing Your Need - Marketing Model

Fill in the marketing model matrix with your approximate revenue. This document will provide you with a visual representation of what your marketing should look like.