Digital Strategy & Planning SiriusPathway® Demo

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathway® to become SiriusDecisions certified.

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This course includes an optional introduction on the foundations of demand creation. The optional introduction helps learners get started with demand programs. If you are not familiar with SiriusDecisions, are new to demand creation or need a refresher on any of the foundational elements of demand creation, we suggest you review this material before you begin the course. It covers: Demand Type, Relative Targeting, The Buyer's Journey and The Demand Waterfall.

 

Competency 1: Marketing Mix and Planning

Module 1.1: Introducing the Drivers of Digital Transformation

See It: Digital Transformation

"Digital" is a hot topic in b-to-b marketing. In these videos, we explain the importance of digital in the buyer's journey, the scope of digital and how to determine digital maturity within an organization.

Read It: Building the Digital Organization

As companies attempt to bring order and a more rational, strategic approach to digital, they often face institutional inertia. To combat digital inertia, companies need a roadmap for digital transformation that fits their specific business model, offerings and customers. In this activity, we introduce the SiriusDecisions Digital Transformation Framework, which enables companies to accomplish this requirement.

 

Apply It: Digital Skills Assessment

Download and print this worksheet. Use it to determine your proficiency in key digital skills.

 

Competency 2: Digital Type Deep Dives

Module 2.1: Digital Support Deep Dive

See It: Digital Support Deep Dive

Digital support types are characterized by offerings, products and services that are highly customized or differentiated. They are relatively complex to purchase either because of price, people involved in the process, or the length of time to purchase. Because of those complexities and the customization, your go-to-market approach will likely need to be sales-driven. This type requires digital to focus on supporting sales. In these videos, we look at the marketing process for this type and its competencies.

 

Read It: Operationalizing Digital Support Marketing Competency and Process Requirements

In b-to-b digital marketing, success comes from excelling at what's really important, rather than simply adding features and capabilities. For Digital Support organizations, the right digital marketing competencies and processes must be in place. In this brief, we review five key disciplines required for Digital Support organizations and the competencies and processes within each.

 

Apply It: Digital Type Content Alignment Assessment: Digital Support

Download and print this worksheet. Use it to map the alignment of your current content to Digital Support.