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Bringing Offerings to Market SiriusPathway®

About SiriusPathways®

SiriusPathways® start with expert content from SiriusDecisions best-in-class research. We then organize that content into competencies that cover the key things that someone in a job role or functional job area needs to know in order to succeed. That means that your success is measured by a mastery of a set of skills rather than how long it takes you to watch a video, or how well you do on a vocabulary test. It also means the content is brain-adaptive and flexible which ensures that it will stick with our learners. 

SiriusPathways® recognize that learners come with varied backgrounds, skill levels, and learning styles. Someone with several years of experience in Marketing might want to skip the first competency and move immediately to its assessment, whereas someone new to Marketing might want to complete each activity in each module of the first competency before attempting the assessment. Various learning styles are respected by our See It, Read It, Apply It model. You can see examples of this model in this preview.

Each competency ends with an assessment that uses business case scenarios to apply the concepts in that competency. Learners must receive a cumulative score of 90 or greater on a SiriusPathways® to become SiriusDecisions certified.


SiriusPathways™ Competency 1: Preparing for the Product Marketing and Management (PMM) Model

Module 1.1: Defining the PMM Model

See It: The SiriusDecisions PMM Model

In these videos, we introduce the SiriusDecisions Product Marketing and Management Model (PMM Model) and describe how this best-in-class innovation and go-to-market framework improves an offering's commercial success and team-based collaboration.

Read It: The SiriusDecisions PMM Model - Activity Deliverables and Definitions

In this brief, we provide definitions for the activities and deliverables (denoted by asterisks) in each stage of the PMM Model, which organizations can adapt to meet their specific requirements. 


Apply It: Evaluate Your Organization's Go-to-Market Workflow Process

Understanding the 65 activities and deliverables in the SiriusDecisions Product Marketing and Management (PMM) Model enables an accurate assessment of an organization's maturity with respect to the model, evolving its use within the organization, and implementing each of these components. Use this evaluation worksheet to determine which of the activities and deliverables your organization currently performs.