B-to-B Segment and Industry Marketing e-Learning Course for Portfolio Marketers September 29 2015

Why did we make the b-to-b segment and industry marketing e-learning course for portfolio marketers?

The ability to enter and grow a business within new industries and markets requires a deep understanding of that target industry or market. This responsibility is held by segment marketing, which must utilize this knowledge to understand the key buyers within these target markets to know how to create resonating messaging and then train sales accordingly. Maintaining this industry subject matter expert role demands focused strategies. That’s why we’ve created the Segment Marketing Pathway: a roadmap of vital content for defining the market opportunity for an industry and determining which solution to promote and how. 

The pathway covers market segmentation and sizing, a messaging strategy, relative targeting and sales enablement strategies essential to the success of today’s b-to-b segment marketing function. And we are continually adding insights from our research to help shape the competitive segment marketing function of tomorrow.